B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6.02%
6.02% -- ecommerce share of total retail sales for US e-commerce sector (Q4 2011)
The Fraud Practice estimated that 6.02% of total retail sales in the United States would be transacted online in Q4 2011.
- Estimated based on Black Friday and Cyber Monday online sales as leading indicators
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.02%
Unit
Percentage
Data Vintage
Q4 2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
The Fraud Practice
Primary
Tier A
http://fraudpractice.com/fraudblog/?m=201112 ↗
Source Article
Anonymous Continues Holiday Hacking Spree
Original Research
The Fraud Practice
· Original study ↗
Methodology
The Fraud Practice estimate based on Black Friday and Cyber Monday online sales as a leading indicator for Q4 online retail share
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | 11% | |
| Q1 2020 | 11.8% | +7.3% |
| Q4 2011 (current) | 6.02% | -49.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US e-commerce sector: 6.02% ecommerce share of total retail sales. Source: The Fraud Practice (Q4 2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-ecommerce-share-retail-q4-2011
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<blockquote cite="https://lighthousedata.io/data/us-ecommerce-share-retail-q4-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.02%</strong> -- ecommerce share of total retail sales for US e-commerce sector<br><small>Source: The Fraud Practice (Q4 2011) · <a href="https://lighthousedata.io/data/us-ecommerce-share-retail-q4-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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