B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18.9%
18.9% -- ecommerce share of total retail sales for E-commerce (festive/holiday sales season) (Q4 2021)
E-commerce will account for 18.9% of total retail sales during the 2021 festive season.
- Attributed to eMarketer without full methodological details or geographical scope provided in the text
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Lighthouse Research Team
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Source verified
Evidence graded
Value
18.9%
Unit
Percentage
Data Vintage
Q4 2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
angrycreative.com
Primary
Tier C
https://angrycreative.com/make-sure-your-website-is-ready-for-the-festive-season-with-angry-creative… ↗
Source Article
Prepare your Website for the Festive Season | Angry Creative
Make sure your website is ready for the festive season with Angry Creative
The 2021 festive sales season is just around the corner. Whether you’re focusing on Black Friday (26 Nov) and all of Black Week, Cyber Monday (29 Nov), Christmas (24 Dec), New Year (1 January 2022) or any other seasonal sales…
Original Research
angrycreative.com
· Original study ↗
Methodology
Forecast cited without named source or methodology; likely references an e-commerce holiday-season retail forecast. Region not specified in the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
E-commerce (festive/holiday sales season): 18.9% ecommerce share of total retail sales. Source: angrycreative.com (Q4 2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-share-holiday-retail-2021
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<blockquote cite="https://lighthousedata.io/data/ecommerce-share-holiday-retail-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.9%</strong> -- ecommerce share of total retail sales for E-commerce (festive/holiday sales season)<br><small>Source: angrycreative.com (Q4 2021) · <a href="https://lighthousedata.io/data/ecommerce-share-holiday-retail-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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