B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11.8%
11.8% -- ecommerce share of total retail sales for US e-commerce sector (Q1 2020)
According to OECD figures, e-commerce accounted for 11.8% of the US retail market in the first quarter of 2020.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
11.8%
Unit
Percentage
Data Vintage
Q1 2020
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OECD
Primary
Tier B
https://www.digitalhumans.com/blog/what-is-an-omnichannel-customer-experience-and-what-makes-a-good-… ↗
Source Article
What is an omnichannel customer experience – and what makes a good one?
What makes omnichannel customer experience so darn important – and what sets apart the best of the best? This is the overview for you.
Published
December 5, 2020
Updated
In the old days (AKA before the 2000s), shopping was a pretty linear experience. You went to a store, you bought what you wanted, …
Original Research
OECD
· Original study ↗
Methodology
OECD figures
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | 11% | |
| Q1 2020 (current) | 11.8% | +7.3% |
| Q4 2011 | 6.02% | -49.0% |
Segmentation
IndustryRetail
RegionUS
Channelcontent
Cite this stat
Plain Text
US e-commerce sector: 11.8% ecommerce share of total retail sales. Source: OECD (Q1 2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-ecommerce-share-q1-2020
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<blockquote cite="https://lighthousedata.io/data/us-ecommerce-share-q1-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.8%</strong> -- ecommerce share of total retail sales for US e-commerce sector<br><small>Source: OECD (Q1 2020) · <a href="https://lighthousedata.io/data/us-ecommerce-share-q1-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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