B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11%
11% -- ecommerce share of total retail sales for US e-commerce sector (2019)
E-commerce accounted for 11% of total retail sales in 2019 in the US according to the US Census Bureau.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
US Census Bureau
Primary
Tier B
https://boldbeyond.com/insights/why-you-should-consider-headless-e-commerce-for-your-store ↗
Source Article
Why You Should Consider Headless E-Commerce for Your Store
An Introduction to E-Commerce Today
E-Commerce has been on the rise for the past 20 years. However, due to exceptional conditions, it’s accelerated twice as fast in 2020, bumping to 14% of total retail sales. In 2021, e-commerce now accounts for 15% of the total retail sales versus 11% in 2019, acco…
Original Research
US Census Bureau
· Original study ↗
Methodology
US Census Bureau data as cited by Bold+Beyond
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 (current) | 11% | |
| Q1 2020 | 11.8% | +7.3% |
| Q4 2011 | 6.02% | -49.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US e-commerce sector: 11% ecommerce share of total retail sales. Source: US Census Bureau (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-ecommerce-share-of-retail-2019
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<blockquote cite="https://lighthousedata.io/data/us-ecommerce-share-of-retail-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- ecommerce share of total retail sales for US e-commerce sector<br><small>Source: US Census Bureau (2019) · <a href="https://lighthousedata.io/data/us-ecommerce-share-of-retail-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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