Ecommerce Return Rate
Statistics & Benchmarks

Verified ecommerce return rate data across 3 regions. Sourced from primary research and validated with evidence grading.

35 data points · 3 regions · Updated 2026-10-02

Compare by Region

Canada Region

1 stat
11.000000%
Percentage 2026

US Region

1 stat
16.500000%
Percentage 2022

Global Region

33 stats
25.000000%
Percentage 2026
16.000000%
Percentage 2026
22.000000%
Percentage 2026
30.000000%
Percentage 2025
40.000000%
Percentage 2025
50.000000%
Percentage 2025
30.000000%
Percentage 2026
US ecommerce marketing
15.200000%
Percentage 2025
40.000000%
Percentage 2025
20.000000%
Percentage 2026
30.000000%
Percentage 2025
20.000000%
Percentage 2025
20.000000%
Percentage 2025
Austria shoppers marketing
47.000000%
Percentage 2026
30.000000%
Percentage 2023
30.000000%
Percentage 2023
30.000000%
Percentage 2024
17.600000%
Percentage 2023
30.000000%
Percentage 2024
cosmetics marketing
10.000000%
Percentage 2022-2023
40.000000%
Percentage 2023
online merchants marketing
16.500000%
Percentage 2022
global eCommerce marketing
20.000000%
Percentage 2022
30.000000%
Percentage 2021
25.000000%
Percentage 2021
50.000000%
Percentage 2021
eCommerce sector marketing
20.000000%
Percentage 2021
39.000000%
Percentage 2022
16.500000%
Percentage 2022
40.000000%
Percentage 2018
4.000000%
Percentage 2020
18.100000%
Percentage 2020
30.000000%
Percentage 2016

Compare Ecommerce Return Rate Across Regions

See how ecommerce return rate benchmarks differ by geography in a single side-by-side view.

View Comparison