20%
20% -- ecommerce return rate for Online retail (e-commerce) (2025)
Online shopping generates return rates of 20% to 30%, which is significantly higher than brick-and-mortar retail.
- Source cites a general industry range without referencing a specific study, sample, or year
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Vendor glossary page citing a general industry range for online shopping return rates vs. brick-and-mortar; no named study, sample, or year attributed. Source reports a range (20-30%); midpoint 25% recorded. The page's 75% value-recovery and 48-hour processing figures were excluded as a hypothetical brand example, not aggregate data.
<blockquote cite="https://lighthousedata.io/data/online-shopping-return-rate-20-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- ecommerce return rate for Online retail (e-commerce)<br><small>Source: forthsuite.io (2025) · <a href="https://lighthousedata.io/data/online-shopping-return-rate-20-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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