B
Evidence Grade B
Safe to Cite
Recent
19.3%
19.3% -- ecommerce return rate for online sales (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19.3%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
National Retail Federation (NRF)
Primary
Tier B
https://nrf.com/research/retail-returns ↗
Source Article
Ecommerce Returns: Average Return Rate and How to Reduce It (2025) - Shopify Australia
Ecommerce returns have a dual reality for retailers and customers. For a business, they can make your predictive sales and profit tracking feel unpredictable. For customers, they're a necessity.
But the real cost driver is that many customers buy with an explicit plan to immediately return some or a…
Original Research
National Retail Federation (NRF)
· Original study ↗
Methodology
Source: NRF and Happy Returns
Segmentation
Industrymarketing
Cite this stat
Plain Text
online sales: 19.3% ecommerce return rate. Source: National Retail Federation (NRF) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-returns-average-rate-2025
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<blockquote cite="https://lighthousedata.io/data/ecommerce-returns-average-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19.3%</strong> -- ecommerce return rate for online sales<br><small>Source: National Retail Federation (NRF) (2025) · <a href="https://lighthousedata.io/data/ecommerce-returns-average-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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