B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- ecommerce return rate for US e-commerce sector (2023)
The average return rate for eCommerce purchases is around 30% according to the National Retail Federation.
- Value is stated as 'around 30%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Retail Federation
Primary
Tier C
https://amilo.co/academy/establish-fulfillment-shipping-for-holiday-season-2023/en ↗
Source Article
Finalize The Sale: Establish Fulfillment & Shipping For Holiday Season 2023
Original Research
National Retail Federation
· Original study ↗
Methodology
National Retail Federation report, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US e-commerce sector: 30% ecommerce return rate. Source: National Retail Federation (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-return-rate
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<blockquote cite="https://lighthousedata.io/data/ecommerce-return-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- ecommerce return rate for US e-commerce sector<br><small>Source: National Retail Federation (2023) · <a href="https://lighthousedata.io/data/ecommerce-return-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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