B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- ecommerce return rate for online fashion retail (2021)
Around 50% of items purchased online get returned.
- Approximate figure mentioned informally in an interview
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Zalando
Primary
Tier B
https://www.ldv.co/blog/2021/6/11/the-future-of-online-shopping-and-digital-fashion ↗
Source Article
The Future of Online Shopping and Digital Fashion — LDV Capital
The Future of Online Shopping and Digital Fashion
/Women Leading Visual Tech: Interview with Zalando’s Senior Data Scientist Nour Karessli
LDV Capital invests in people building businesses powered by visual technologies. We thrive on collaborating with deep tech teams leveraging computer vision, mac…
Original Research
Zalando
· Original study ↗
Methodology
Interview statement by Zalando senior data scientist; approximate figure
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online fashion retail: 50% ecommerce return rate. Source: Zalando (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-fashion-return-rate-50
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<blockquote cite="https://lighthousedata.io/data/online-fashion-return-rate-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- ecommerce return rate for online fashion retail<br><small>Source: Zalando (2021) · <a href="https://lighthousedata.io/data/online-fashion-return-rate-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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