B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- ecommerce return rate for online apparel ecommerce (2025)
Up to 40% of online apparel ecommerce purchases are returned on average (range 30-40%).
- Upper bound of reported 30-40% range
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
fitezapp.com
Primary
Tier C
https://www.fitezapp.com/blog/reduce-fashion-returns.html ↗
Source Article
Reduce Returns Due to Sizing Issues in Fashion Ecommerce: Strategies and Software to Use
Author: FitEz
Clothing returns due to size issues are a persistent and costly challenge in fashion ecommerce. With return rates for online apparel purchases soaring well above those in brick-and-mortar stores, understanding the full spectrum of factors driving these returns is vital for brands aimin…
Original Research
fitezapp.com
· Original study ↗
Methodology
Vendor blog citing industry studies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online apparel ecommerce: 40% ecommerce return rate. Source: fitezapp.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-apparel-return-rate-40
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<blockquote cite="https://lighthousedata.io/data/online-apparel-return-rate-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- ecommerce return rate for online apparel ecommerce<br><small>Source: fitezapp.com (2025) · <a href="https://lighthousedata.io/data/online-apparel-return-rate-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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