B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
30%
30% -- ecommerce return rate for Online retail (ecommerce) (2024)
At least 30% of all products bought online are returned.
- Stated as 'at least 30%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
getboutiq.com
Primary
Tier C
https://getboutiq.com/blog/reducing-returns-the-modern-merchants-secret-to-success ↗
Source Article
Reducing Returns: The Modern Merchant's Secret to Success
Reducing Returns: The Modern Merchant's Secret to Success
Annie Clark
January 15, 2024
It’s a dance that online stores and consumers know by heart. Order different SKUs in sizes, colors, materials, and more, wait for a slew of packages to arrive, cherry-pick your favorites, and return the rest. Curr…
Original Research
getboutiq.com
· Original study ↗
Methodology
Vendor blog stating that at least 30% of all products bought online are returned; original research source not named. 'Currently' per Jan 2024 publication.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Online retail (ecommerce): 30% ecommerce return rate. Source: getboutiq.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-product-return-rate-30pct-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-product-return-rate-30pct-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- ecommerce return rate for Online retail (ecommerce)<br><small>Source: getboutiq.com (2024) · <a href="https://lighthousedata.io/data/online-product-return-rate-30pct-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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