B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- ecommerce return rate for e-commerce sales (especially apparel) (2016)
The return rate for e-commerce sales can reach up to 30 percent, especially in apparel.
- Value is an upper bound ('can reach up to 30 percent')
- Based on statement by Optoro CEO Tobin Moore
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Optoro
Primary
Tier B
https://www.optoro.com/returns-news/free-returns-arent-free/ ↗
Source Article
Free Returns aren't Free
Returns Management System (RMS) for Retailers and 3PLs
In the News
Free Returns aren’t Free
A survey by the National Retail Federation last year found that the return rate for all merchandise purchased around the holidays is 2 percent higher than the average rate during the rest of the year. That’s …
Original Research
Optoro
· Original study ↗
Methodology
Statement by Optoro CEO Tobin Moore
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce sales (especially apparel): 30% ecommerce return rate. Source: Optoro (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-return-rate-apparel
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<blockquote cite="https://lighthousedata.io/data/ecommerce-return-rate-apparel" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- ecommerce return rate for e-commerce sales (especially apparel)<br><small>Source: Optoro (2016) · <a href="https://lighthousedata.io/data/ecommerce-return-rate-apparel" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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