Instagram Engagement Rate
Statistics & Benchmarks

Verified instagram engagement rate data across 2 regions. Sourced from primary research and validated with evidence grading.

47 data points · 2 regions · Updated 2026-10-02

Compare by Region

Global Region

46 stats
5.920000%
Percentage 2023
3.860000%
Percentage 2026
0.750000%
Percentage 2026
1.970000%
Percentage 2023
Instagram marketing
0.480000%
Percentage Q1 2026
Mast-Jägermeister marketing
0.530000%
Percentage 2025-02
AFT Automotive marketing
9.960000%
Percentage 2025-02
11.970000%
Percentage 2025-02
Atoss Software marketing
9.860000%
Percentage 2025-02
6.000000%
Percentage 2025
0.800000%
Percentage 2025
1.050000%
Percentage 2026
1.830000%
Percentage 2026
0.710000%
Percentage 2025-05
4.000000%
Percentage 2026
0.370000%
Percentage 2026
Nigerian brands marketing
1.800000%
Percentage 2026
10.240000%
Percentage 2026
15.430000%
Percentage 2026
15.000000%
Percentage 2026
4.520000%
Percentage 2026
3.940000%
Percentage 2026
15.720000%
Percentage 2026
11.650000%
Percentage 2026
1.970000%
Percentage 2024
0.010000%
Percentage 2024
Megan Stacy marketing
3.600000%
Percentage 2023
Danielle Syquia marketing
11.600000%
Percentage 2023
Fey Bajere marketing
6.900000%
Percentage 2023
6.900000%
Percentage 2023
All Industries marketing
0.470000%
Percentage 2022
Zomato marketing
2.550000%
Percentage 2022
0.750000%
Percentage 2021
@zoekachutova marketing
7.150000%
Percentage 2022
2.000000%
Percentage 2022
5.300000%
Percentage 2022
45.000000%
Percentage 2013-2014
Clinique for Men marketing
3.000000%
Percentage 2019
Chick-fil-A marketing
2.860000%
Percentage 2018
Instagram overall marketing
0.450000%
Percentage Q2 2026

North America Region

1 stat

Compare Instagram Engagement Rate Across Regions

See how instagram engagement rate benchmarks differ by geography in a single side-by-side view.

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