B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

3.64%

3.64% -- instagram engagement rate for PlayStation VR Canadian influencer campaign Instagram posts (2019-05)

Name: Instagram Engagement Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-14

2019-05 · Mediakix

The overall average Instagram engagement rate for the PlayStation VR Canadian influencer campaign was 3.64%.

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Attribution: Mediakix View source

Lighthouse Research Team

Last verified: 2026-09-27 · How we verify data →

Source verified Evidence graded

Value

3.64%

Unit

Percentage

Data Vintage

2019-05

Entity

PlayStation VR Canadian influencer campaign Instagram posts

Geography

North America

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (8)

Mediakix Primary Tier C

https://dianemedina0.weebly.com/blog/case-study-playstation-influencers-plug-into-virtual-reality-he… ↗

Confidence: 23/100 Vintage: 2019-05 Channel: Deep Crawl

Source Article

Case Study: PlayStation Influencers Plug Into Virtual Reality Headset

| For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter! Instagram & YouTube Influencer Marketing Case Study: PlayStation Marketing Teams Up With Tech & Gaming InfluencersFor the most part, influencer marketing and gaming go hand-in-hand. Leading g…

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Original Research

Mediakix · Original study ↗

Methodology

Overall average engagement rate across 9 campaign posts

Methodology documented

Segmentation

IndustryGaming RegionNorth America RoleInfluencer Marketing Channelsocial

Cite this stat

Plain Text

PlayStation VR Canadian influencer campaign Instagram posts: 3.64% instagram engagement rate. Source: Mediakix (2019-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/playstation-vr-campaign-instagram-engagement

HTML Embed

<blockquote cite="https://lighthousedata.io/data/playstation-vr-campaign-instagram-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.64%</strong> -- instagram engagement rate for PlayStation VR Canadian influencer campaign Instagram posts<br><small>Source: Mediakix (2019-05) · <a href="https://lighthousedata.io/data/playstation-vr-campaign-instagram-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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