B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
1.97%
1.97% -- instagram engagement rate for mega influencers and celebrities (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.97%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
800,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
cmoalliance.com
Primary
Tier C
https://www.cmoalliance.com/the-rise-of-micro-influencers/ ↗
Source Article
Why micro-influencers are on the rise in B2B
Influencer marketing is one of the hottest topics in the marketing world right now, which isn't surprising considering it's worth $24 billion USD.
It’s a fast-growing marketing channel that has proven results, with 74% of marketers claiming that influencer marketing improves customer and prospect ex…
Original Research
cmoalliance.com
· Original study ↗
Methodology
Survey of 800,000 Instagram users comparing engagement rates by follower count
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mega influencers and celebrities: 1.97% instagram engagement rate. Source: cmoalliance.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mega-influencer-instagram-engagement-1-97
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<blockquote cite="https://lighthousedata.io/data/mega-influencer-instagram-engagement-1-97" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.97%</strong> -- instagram engagement rate for mega influencers and celebrities<br><small>Source: cmoalliance.com (2023) · <a href="https://lighthousedata.io/data/mega-influencer-instagram-engagement-1-97" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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