B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2.55%
2.55% -- instagram engagement rate for Zomato (2022)
Zomato has an average engagement rate of 2.55% on Instagram.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.55%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
rdsdigital.in
Primary
Tier C
https://rdsdigital.in/zomatos-interesting-digital-marketing-strategies-2022/ ↗
Source Article
Zomato's Interesting Digital Marketing Strategies - 2022
The killer marketing strategies of Zomato can make you order a meal even after you just had one. How often does it happen when you are just thinking of ordering a meal online and Zomato gives you a notification like “Chhole bhature khaye kya?” Well, after a notification like this, I am sure no one c…
Original Research
rdsdigital.in
· Original study ↗
Methodology
Instagram benchmark cited in blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Zomato: 2.55% instagram engagement rate. Source: rdsdigital.in (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zomato-instagram-engagement-rate-2022
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<blockquote cite="https://lighthousedata.io/data/zomato-instagram-engagement-rate-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.55%</strong> -- instagram engagement rate for Zomato<br><small>Source: rdsdigital.in (2022) · <a href="https://lighthousedata.io/data/zomato-instagram-engagement-rate-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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