C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
0.47%
0.47% -- instagram engagement rate for All Industries (2022)
Across all industries, the median Instagram engagement rate per post by followers was 0.47% in 2022.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.47%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Rival IQ
Primary
Tier B
https://www.rivaliq.com/resources/social-media-benchmark-report/ ↗
Source Article
Social Media Engagement Rates Dropping Across Top Networks
Do you know what social media success looks like for your business?
Like most areas of marketing, results vary based on industry, target audience, and the ability to create content that attracts customers.
Rival IQ released its annual Social Media Benchmark Report for 2023, where brands in 14 indust…
Also cited by
2026-08-12
Original Research
Rival IQ
· Original study ↗
Methodology
Rival IQ annual Social Media Benchmark Report for 2023, 2,100 companies across 14 industries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
All Industries: 0.47% instagram engagement rate. Source: Rival IQ (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-engagement-rate-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-engagement-rate-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.47%</strong> -- instagram engagement rate for All Industries<br><small>Source: Rival IQ (2022) · <a href="https://lighthousedata.io/data/instagram-engagement-rate-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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