B Evidence Grade B Safe to Cite Dated

2%

2% -- instagram engagement rate for food and drink industry (2022)

2022  · Sprout Social

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Attribution: Sprout Social View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2022
Entity
food and drink industry
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Sprout Social Primary Tier B
https://sproutsocial.com/insights/influencer-marketing-benchmarks/ ↗
Confidence: 70/100 Vintage: 2022 Channel: Common Crawl
Source Article
Influencer pricing: how much influencers really cost
Original Research
Sprout Social · Original study ↗

Sprout Social Influencer Marketing Benchmarks Report

Methodology documented
Industrymarketing
Plain Text
food and drink industry: 2% instagram engagement rate. Source: Sprout Social (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg-engagement-food-drink-instagram
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<blockquote cite="https://lighthousedata.io/data/avg-engagement-food-drink-instagram" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- instagram engagement rate for food and drink industry<br><small>Source: Sprout Social (2022) · <a href="https://lighthousedata.io/data/avg-engagement-food-drink-instagram" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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