B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.75%
0.75% -- instagram engagement rate for Instagram accounts with over 1 million followers (2021)
Instagram accounts with over 1 million followers had an average engagement rate of 0.75%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
0.75%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Planoly
Primary
Tier C
https://www.superfectamanagement.com/blog/how-to-make-instagram-work-for-you-in-2021 ↗
Source Article
How To Make Instagram Work For You In 2021 — SUPERFECTA MANAGEMENT
How To Make Instagram Work For You In 2021
Do you feel like the Instagram algorithm is changing every day? Us too! What’s considered engaging content one day can perform poorly the next. And with new features being released frequently, it can be challenging to keep up! Instagram rewards content that…
Original Research
Planoly
· Original study ↗
Methodology
Planoly data cited in blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram accounts with over 1 million followers: 0.75% instagram engagement rate. Source: Planoly (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-large-account-engagement-2021
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<blockquote cite="https://lighthousedata.io/data/instagram-large-account-engagement-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.75%</strong> -- instagram engagement rate for Instagram accounts with over 1 million followers<br><small>Source: Planoly (2021) · <a href="https://lighthousedata.io/data/instagram-large-account-engagement-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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