B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
1.97%
1.97% -- instagram engagement rate for Mega-influencers on Instagram (2024)
Mega-influencers see engagement rates of around 1.97% on Instagram.
- The source notes engagement rates are 'around' 1.97% based on an unnamed study.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.97%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
au.business.trustpilot.com
Primary
Tier C
https://au.business.trustpilot.com/blog/browsers-to-buyers/from-likes-to-loyalty-how-micro-influence… ↗
Source Article
From likes to loyalty: How micro
Original Research
au.business.trustpilot.com
· Original study ↗
Methodology
Attributed to an unnamed study cited by Trustpilot; mega-influencers described as celebrities, TV personalities, athletes, or thought leaders with millions of followers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mega-influencers on Instagram: 1.97% instagram engagement rate. Source: au.business.trustpilot.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mega-influencer-instagram-engagement-1-97pct
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<blockquote cite="https://lighthousedata.io/data/mega-influencer-instagram-engagement-1-97pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.97%</strong> -- instagram engagement rate for Mega-influencers on Instagram<br><small>Source: au.business.trustpilot.com (2024) · <a href="https://lighthousedata.io/data/mega-influencer-instagram-engagement-1-97pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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