B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- instagram engagement rate for SkinnyPop (Popskull social media campaign) (2013-2014)
SkinnyPop achieved an average Instagram engagement rate of 45% during its social media campaign with Popskull.
- Self-reported case study results by agency Popskull
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2013-2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Popskull
Primary
Tier C
https://popskullchicago.com/skinnypop/ ↗
Source Article
Skinnypop - Popskull
skinnypop
SkinnyPop teamed up with Popskull to stand out in a crowded snack aisle.
In early 2013, SkinnyPop Popcorn reached out to Popskull to help them with their social media. It was so easy to love the product but it was a huge challenge to strategize how to differentiate it against a huge influx…
Original Research
Popskull
· Original study ↗
Methodology
Agency-reported average Instagram engagement rate achieved during Popskull's SkinnyPop social media campaign (early 2013 through end of 2014); self-reported case study data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SkinnyPop (Popskull social media campaign): 45% instagram engagement rate. Source: Popskull (2013-2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/skinnypop-instagram-engagement-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/skinnypop-instagram-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- instagram engagement rate for SkinnyPop (Popskull social media campaign)<br><small>Source: Popskull (2013-2014) · <a href="https://lighthousedata.io/data/skinnypop-instagram-engagement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.