Click Through Rate Change
Statistics & Benchmarks

Verified click through rate change data across 2 regions. Sourced from primary research and validated with evidence grading.

33 data points · 2 regions · Updated 2026-10-02

Compare by Region

EMEA Region

1 stat
Paid search ads with Google AI overview present FinTech
61.950000%
Percentage 2025-01

Global Region

32 stats
Branded queries with AI Overviews marketing
18.680000%
Percentage 2025-2026
Google AI Overviews (position #1 results) marketing
58.000000%
Percentage 2026
Digital advertising overall marketing
1.000000%
Percentage Q4 2025
Digital advertising overall marketing
9.000000%
Percentage Q4 2025
Digital advertising overall marketing
14.000000%
Percentage Q4 2025
Paid search marketing
12.000000%
Percentage 2025
GeistM client content campaign marketing
41.000000%
Percentage 2025
Google lower-ranking pages (positions 6-10) marketing
30.630000%
Percentage 2025
Google top-ranking pages (positions 1-5) marketing
17.920000%
Percentage 2025
Health & Wellness vertical marketing
26.000000%
Percentage Q4 2025
International vertical marketing
14.000000%
Percentage Q4 2025
Food & Beverage vertical marketing
7.000000%
Percentage Q4 2025
Fashion & Beauty vertical marketing
27.000000%
Percentage Q4 2025
Fashion & Beauty vertical marketing
12.000000%
Percentage Q4 2025
Fashion & Beauty vertical Retail
21.000000%
Percentage Q4 2025
Health & Wellness vertical marketing
37.000000%
Percentage Q4 2025
Fashion & Beauty vertical marketing
6.000000%
Percentage Q4 2025
Home & Lifestyle vertical marketing
7.000000%
Percentage Q4 2025
Branded keywords with AI Overviews (Google Search) marketing
18.680000%
Percentage 2025
Google Search AI Overview queries marketing
60.000000%
Percentage 2026
Website headings (sentence case vs title case) marketing
2.400000%
Percentage 2025
US Google search user clicks (AI Overview present vs absent) marketing
47.000000%
Percentage 2025-03
MailOnline mobile marketing
48.000000%
Percentage 2025
MailOnline desktop marketing
56.000000%
Percentage 2025
Fortum price page redesigned variant (second A/B test) marketing
9.000000%
Percentage 2025
B2B bulk-buying client email A/B split test (6-product-block test version vs control) marketing
2.000000%
Percentage 2020
Education sector organic search results marketing
6.000000%
Percentage Q4 2024
Google SERP titles with power words marketing
13.900000%
Percentage 2021
PPC ads with keyword added at end of display URL marketing
5.000000%
Percentage 2011
Google marketing
7.000000%
Percentage Q3 2012
PPC ads with keywords added in front of domain name in display URL marketing
25.000000%
Percentage 2011
iNest Realty PPC ads using RealEstate.com display URL marketing
20.000000%
Percentage 2011

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