B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
5%
5% -- click through rate change for PPC ads with keyword added at end of display URL (2011)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
UserCentric
Primary
Tier B
http://thecatalystpartnership.wordpress.com/2011/12/12/why-display-urls-in-ppc-ads-are-important/ ↗
Source Article
Why Display URLs in PPC Ads are Important?
Original Research
UserCentric
· Original study ↗
Methodology
A/B test of PPC display URLs by UserCentric
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PPC ads with keyword added at end of display URL: 5% click through rate change. Source: UserCentric (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ppc-keyword-suffix-ctr-decrease
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<blockquote cite="https://lighthousedata.io/data/ppc-keyword-suffix-ctr-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- click through rate change for PPC ads with keyword added at end of display URL<br><small>Source: UserCentric (2011) · <a href="https://lighthousedata.io/data/ppc-keyword-suffix-ctr-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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