B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
37%
37% -- click through rate change for Health & Wellness vertical (Q4 2025)
Meta CTRs in the Health & Wellness vertical saw a 37% drop during the first half of October 2025 (Oct 1–15).
- Specific to Meta advertising campaigns tracked by GeistM
- Represents a 37% decrease (drop) in CTR during the first half of October (1st–15th)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
Q4 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GeistM
Primary
Tier A
https://geistm.com/blog/meta-rate-trends-q4-2025 ↗
Source Article
Q4 2025 Digital Ad Rate Trends: Insights to Maximize Your Year-End Campaigns - GeistM
Q4 2025 Digital Ad Rate Trends: Insights to Maximize Your Year-End Campaigns
As we move into Q4, marketers face a pivotal moment; this isn’t just “the season of sales,” it’s the season of?decisive impact. After the momentum built in Q3, consumers are gearing up for final?year decisions, including gi…
Original Research
GeistM
· Original study ↗
Methodology
First half of October 2025
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| Q4 2025 (current) | 26% | |
| Q4 2025 (current) | 37% | +42.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Health & Wellness vertical: 37% click through rate change. Source: GeistM (Q4 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctr-drop-health-wellness-mid-oct-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ctr-drop-health-wellness-mid-oct-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- click through rate change for Health & Wellness vertical<br><small>Source: GeistM (Q4 2025) · <a href="https://lighthousedata.io/data/ctr-drop-health-wellness-mid-oct-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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