B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7%
7% -- click through rate change for Google (Q3 2012)
Google's click-through rate (CTR) saw a 7% year-over-year decline in Q3 2012 across Marin Software clients.
- Represents a decrease/fall of 7% year-over-year among Marin Software clients
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
Q3 2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marin Software
Primary
Tier B
http://www.jgsullivan.com/2012/10/12/paid-search-value-is-improving/ ↗
Source Article
Paid Search Value is Improving
Original Research
Marin Software
· Original study ↗
Methodology
Year-over-year change, Marin Software client data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google: 7% click through rate change. Source: Marin Software (Q3 2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ctr-decline-marin
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ctr-decline-marin" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- click through rate change for Google<br><small>Source: Marin Software (Q3 2012) · <a href="https://lighthousedata.io/data/google-ctr-decline-marin" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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