B
Evidence Grade B
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Recent
18.68%
18.68% -- click through rate change for Branded keywords with AI Overviews (Google Search) (2025)
Branded keywords with Google AI Overviews experienced an 18.68% boost in click-through rate according to Amsive data.
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Lighthouse Research Team
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Evidence graded
Value
18.68%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amsive
Primary
Tier C
https://www.getpassionfruit.com/blog/how-ai-overviews-are-affecting-click-rates-on-google-and-best-p… ↗
Source Article
Passionfruit : SEO, GEO & Omni Channel Ads | Integrated Marketing Services | Backed by Top Investors
How AI Overviews Are Affecting Click Rates on Google and Best Practices to Navigate Through Them
May 6, 2025
Join 500+ brands growing with Passionfruit!
The New Search Reality: Understanding Google's AI Overviews in 2025
It's Thursday morning, May 15, 2025, and the search landscape has fundamentally…
Original Research
Amsive
· Original study ↗
Methodology
Cited from Amsive data on branded keyword CTR when AI Overviews are present; reported by Passionfruit blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Branded keywords with AI Overviews (Google Search): 18.68% click through rate change. Source: Amsive (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/branded-keywords-ai-overviews-ctr-increase
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<blockquote cite="https://lighthousedata.io/data/branded-keywords-ai-overviews-ctr-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.68%</strong> -- click through rate change for Branded keywords with AI Overviews (Google Search)<br><small>Source: Amsive (2025) · <a href="https://lighthousedata.io/data/branded-keywords-ai-overviews-ctr-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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