B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
9%
9% -- click through rate change for Fortum price page redesigned variant (second A/B test) (2025)
The redesigned variant in Fortum's follow-up A/B test on the price page yielded a +9% increase in click-through rate compared to the original.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Conversionista
Primary
Tier A
https://conversionista.com/cases/turning-the-tide-how-deep-analysis-at-fortum-boosted-ab-test-result… ↗
Source Article
Fortum
Fortum is a Nordic energy company with a mission to power a world where people, businesses, and nature thrive together. As one of the cleanest energy producers in Europe, Fortum's actions are guided by ambitious environmental targets. The company generates and delivers clean energy reliably and help…
Original Research
Conversionista
· Original study ↗
Methodology
Second A/B test after redesign retaining drop-down function with improved copy and color usage; redesigned variant outperformed the original
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Fortum price page redesigned variant (second A/B test): 9% click through rate change. Source: Conversionista (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fortum-price-page-ctr-change-redesigned-variant
HTML Embed
<blockquote cite="https://lighthousedata.io/data/fortum-price-page-ctr-change-redesigned-variant" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- click through rate change for Fortum price page redesigned variant (second A/B test)<br><small>Source: Conversionista (2025) · <a href="https://lighthousedata.io/data/fortum-price-page-ctr-change-redesigned-variant" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.