B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
26%
26% -- click through rate change for Health & Wellness vertical (Q4 2025)
The Health & Wellness vertical experienced a 26% drop in Meta CTRs during the second half of October 2025.
- Represents a decrease/drop in Meta CTRs specifically during October 16–31, 2025
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
Q4 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GeistM
Primary
Tier A
https://geistm.com/blog/meta-rate-trends-q4-2025 ↗
Source Article
Q4 2025 Digital Ad Rate Trends: Insights to Maximize Your Year-End Campaigns - GeistM
Q4 2025 Digital Ad Rate Trends: Insights to Maximize Your Year-End Campaigns
As we move into Q4, marketers face a pivotal moment; this isn’t just “the season of sales,” it’s the season of?decisive impact. After the momentum built in Q3, consumers are gearing up for final?year decisions, including gi…
Original Research
GeistM
· Original study ↗
Methodology
Second half of October 2025
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| Q4 2025 (current) | 26% | |
| Q4 2025 (current) | 37% | +42.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Health & Wellness vertical: 26% click through rate change. Source: GeistM (Q4 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctr-drop-health-wellness-end-oct-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ctr-drop-health-wellness-end-oct-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- click through rate change for Health & Wellness vertical<br><small>Source: GeistM (Q4 2025) · <a href="https://lighthousedata.io/data/ctr-drop-health-wellness-end-oct-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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