B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- click through rate change for Google Search AI Overview queries (2026)
Click-through rates drop by 60% on Google searches where an AI Overview appears.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SparkToro / Similarweb
Primary
Tier B
https://denovodigital.com/guides/zero-click-search ↗
Source Article
Zero Click Era: AI Search Ads, SEO and AEO [Free Guide] | De Novo
Adapt your marketing strategy to answer-driven search with this free zero-click growth bluebrint
Our free guide, The Zero-Click Era: How AI Search Ads, SEO & AEO Work Together, explains how businesses can connect SEO, AEO, paid media, analytics, and conversion strategy into one modern growth system.…
Original Research
SparkToro / Similarweb
· Original study ↗
Methodology
Reported as a 60% drop in click-through rates on Google searches where an AI Overview appears (vs. searches without one). Cited by De Novo Digital from SparkToro / Similarweb 2026 research; exact comparison basis not detailed in source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search AI Overview queries: 60% click through rate change. Source: SparkToro / Similarweb (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overview-ctr-drop-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overview-ctr-drop-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- click through rate change for Google Search AI Overview queries<br><small>Source: SparkToro / Similarweb (2026) · <a href="https://lighthousedata.io/data/ai-overview-ctr-drop-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.