Average Bounce Rate
Statistics & Benchmarks

Verified average bounce rate data across 3 regions. Sourced from primary research and validated with evidence grading.

18 data points · 3 regions · Updated 2026-10-02

Compare by Region

US Region

1 stat
Top 100 US news websites Media
51.600000%
Percentage 2023

Global Region

16 stats
organic search traffic marketing
55.600000%
Percentage 2020 Q1
internet websites (all industries, Poland/Adilo study) marketing
44.430000%
Percentage 2026
eCommerce sites Retail
59.920000%
Percentage current
websites loading in 1-2 seconds marketing
9.600000%
Percentage 2026
Outreach customer base marketing
2.800000%
Percentage 2026
technical schools marketing
55.400000%
Percentage 2026
direct traffic marketing
66.500000%
Percentage 2020 Q1
Non-e-commerce content websites marketing
35.000000%
Percentage 2024
Landing pages marketing
60.000000%
Percentage 2024
eCommerce industry websites marketing
45.680000%
Percentage 2021
top 100 social media sites social_media_marketing,media_entertainment
37.000000%
Percentage 2022-02
top 100 websites in social media category Media
37.000000%
Percentage 2022-02
top 100 eCommerce websites
35.100000%
Percentage January 2022
limo companies industry
52.400000%
Percentage 2026
mature email marketing accounts marketing
1.000000%
Percentage 2020
social media traffic marketing
67.600000%
Percentage 2020 Q1

Japan Region

1 stat
Japanese top 100 real estate websites Real Estate
51.000000%
Percentage 2021

Compare Average Bounce Rate Across Regions

See how average bounce rate benchmarks differ by geography in a single side-by-side view.

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