B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

37%

37% -- average bounce rate for top 100 social media sites (2022-02)

Name: Average Bounce Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-03

2022-02 · Similarweb

The average bounce rate across all traffic for the top 100 social media websites globally was 37.0%.

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Attribution: Similarweb View source

Lighthouse Research Team

Last verified: 2026-08-03 · How we verify data →

Source verified Evidence graded

Value

37%

Unit

Percentage

Data Vintage

2022-02

Entity

top 100 social media sites

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

Similarweb Primary Tier A

Confidence: 71/100 Vintage: 2022-02 Channel: Cc Extraction

Source Article

Benchmarks de Redes Sociais para te Ajudar a Viralizar | Similarweb

5 benchmarks de redes sociais para ajudar o seu site #GlowUp Você consegue se lembrar dos dias sem as mídias sociais? Aquela época antes que os anúncios de noivado e bebê fossem compartilhados no Facebook, as danças no TikTok levassem a carreiras lucrativas, ou uma viagem de compras comum fosse tran…

Also cited by

triplewhale.com https://www.triplewhale.com/

2026-08-16

Original Research

Similarweb · Original study ↗

Segmentation

Industrysocial_media_marketing,media_entertainment Channelsocial

Cite this stat

Plain Text

top 100 social media sites: 37% average bounce rate. Source: Similarweb (2022-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-bounce-rate-feb-2022

HTML Embed

<blockquote cite="https://lighthousedata.io/data/average-bounce-rate-feb-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- average bounce rate for top 100 social media sites<br><small>Source: Similarweb (2022-02) · <a href="https://lighthousedata.io/data/average-bounce-rate-feb-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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