B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Unknown

59.92%

59.92% -- average bounce rate for eCommerce sites (current)

Name: Average Bounce Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

current · Opensend

The average bounce rate for eCommerce websites is 59.92%.

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Attribution: Opensend View source

Lighthouse Research Team

Last verified: 2026-08-06 · How we verify data →

Source verified Evidence graded

Value

59.92%

Unit

Percentage

Data Vintage

current

Entity

eCommerce sites

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Opensend Primary Tier A

https://www.opensend.com/post/unique-visitor-statistics-ecommerce ↗

Confidence: 63/100 Vintage: current Channel: Common Crawl

Source Article

28 Unique Visitor Statistics for eCommerce Stores | Opensend

28 Unique Visitor Statistics for eCommerce Stores Comprehensive data revealing how visitor identification and conversion optimization transform anonymous traffic into revenue-generating customers Understanding who visits your eCommerce store determines your ability to convert browsers into buyers, y…

Original Research

Opensend · Original study ↗

Segmentation

IndustryRetail RegionGlobal RoleAll marketers

Cite this stat

Plain Text

eCommerce sites: 59.92% average bounce rate. Source: Opensend (current). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unique-visitor-statistics-ecommerce-opensend-14

HTML Embed

<blockquote cite="https://lighthousedata.io/data/unique-visitor-statistics-ecommerce-opensend-14" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59.92%</strong> -- average bounce rate for eCommerce sites<br><small>Source: Opensend (current) · <a href="https://lighthousedata.io/data/unique-visitor-statistics-ecommerce-opensend-14" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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