B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
44.43%
44.43% -- average bounce rate for internet websites (all industries, Poland/Adilo study) (2026)
In 2026, the average bounce rate across all websites was 44.43% according to an Adilo study of 2,001 websites.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44.43%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
2,001
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adilo
Primary
Tier C
https://inclick.pl/jak-zmniejszyc-wspolczynnik-odrzucen/ ↗
Source Article
Jak zmniejszyć współczynnik odrzuceń? Benchmarki i strategie 2026
Na polskim rynku cyfrowym widzimy wyraźny podział: firmy, które podchodzą do marketingu strategicznie, osiągają 3–5x lepsze wyniki niż te działające chaotycznie. W naszych projektach kluczem do sukcesu jest zawsze połączenie danych, strategii i systematycznej realizacji. Dlatego jego zmniejszenie je…
Original Research
Adilo
· Original study ↗
Methodology
Adilo study of 2001 websites; cited via CausalFunnel 2026, Claspo 2026, Digital Applied 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
internet websites (all industries, Poland/Adilo study): 44.43% average bounce rate. Source: Adilo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg-bounce-rate-2026-adilo
HTML Embed
<blockquote cite="https://lighthousedata.io/data/avg-bounce-rate-2026-adilo" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44.43%</strong> -- average bounce rate for internet websites (all industries, Poland/Adilo study)<br><small>Source: Adilo (2026) · <a href="https://lighthousedata.io/data/avg-bounce-rate-2026-adilo" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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