B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- bounce rate for social media traffic (2023)
Social media traffic experiences a bounce rate of 45%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kibo
Primary
Tier C
https://www.clickintelligence.com/marketing-statistics-using-data-to-deliver-a-better-2023/ ↗
Source Article
Marketing Statistics – Using Data To Deliver A Better 2023
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Original Research
Kibo
· Original study ↗
Methodology
Cited from Kibo
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 54% | |
| 2023 (current) | 45% | -16.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media traffic: 45% bounce rate. Source: Kibo (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-bounce-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-bounce-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- bounce rate for social media traffic<br><small>Source: Kibo (2023) · <a href="https://lighthousedata.io/data/social-media-bounce-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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