B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1%
1% -- average bounce rate for mature email marketing accounts (2020)
Once an email marketing account reaches maturity, the average bounce rate will probably stay below 1%.
- Applies to accounts that have reached maturity; average bounce rate typically stays below this threshold
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Lighthouse Research Team
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Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Smaily
Primary
Tier A
https://smaily.com/are-my-email-marketing-campaigns-good/ ↗
Source Article
The Most Important Question in Email Marketing: Are My Campaigns Good?
How am I doing compared to others? Are my results better or worse than my competition’s? What are other companies in my field doing? What do the results of my email marketing campaigns even mean? Well, keep on reading, and you will find answers to all of these, plus some other questions!
Smaily is t…
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Original Research
Smaily
· Original study ↗
Methodology
Vendor benchmark based on Smaily platform data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mature email marketing accounts: 1% average bounce rate. Source: Smaily (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mature-account-bounce-rate-below-1-percent
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<blockquote cite="https://lighthousedata.io/data/mature-account-bounce-rate-below-1-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- average bounce rate for mature email marketing accounts<br><small>Source: Smaily (2020) · <a href="https://lighthousedata.io/data/mature-account-bounce-rate-below-1-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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