B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- average bounce rate for top 100 websites in social media category (2022-02)
The average bounce rate for the top 100 websites in the social media category globally (all traffic) was 37.0% between December 2021 and February 2022.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2022-02
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
30
Freshness
92
Sources (2)
Similarweb
Primary
Tier A
https://www.similarweb.com/blog/research/business-benchmarking/social-media-benchmarks/ ↗
Source Article
Social Media Benchmarks to Help You Go Viral | Similarweb
5 Social Media Benchmarks to Help Your Social Site #GlowUp
Can you even remember the days before social media? Before engagement and baby announcements were shared on Facebook, dances on TikTok led to profitable careers, or an ordinary shopping trip was broadcast moment by moment on Instagram?
In Fe…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-18
Original Research
Similarweb
· Original study ↗
Segmentation
IndustryMedia
Channelsocial
Cite this stat
Plain Text
top 100 websites in social media category: 37% average bounce rate. Source: Similarweb (2022-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-bounce-rate-top-100-websites-feb-2022
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<blockquote cite="https://lighthousedata.io/data/average-bounce-rate-top-100-websites-feb-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- average bounce rate for top 100 websites in social media category<br><small>Source: Similarweb (2022-02) · <a href="https://lighthousedata.io/data/average-bounce-rate-top-100-websites-feb-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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