B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
35%
35% -- average bounce rate for Non-e-commerce content websites (2024)
The average bounce rate for non-e-commerce content websites ranges from 35% to 60%.
- Reported as a benchmark range without underlying study or sample methodology cited
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
redefineyourmarketing.com
Primary
Tier B
https://www.redefineyourmarketing.com/glossary/bounce-rate ↗
Source Article
Bounce Rate | Redefine Marketing Group
Bounce rate is an important metric in web analytics that measures the percentage of visitors who navigate away from a website or web page after viewing only a single page, without engaging further or interacting with other pages on the site. It serves as an indicator of the immediate disinterest or …
Original Research
redefineyourmarketing.com
· Original study ↗
Methodology
Agency glossary benchmark reported as a range (35%-60%); midpoint extracted. No date specified on page — publication year assumed as vintage. No underlying study or sample cited.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Non-e-commerce content websites: 35% average bounce rate. Source: redefineyourmarketing.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bounce-rate-content-websites
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bounce-rate-content-websites" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- average bounce rate for Non-e-commerce content websites<br><small>Source: redefineyourmarketing.com (2024) · <a href="https://lighthousedata.io/data/bounce-rate-content-websites" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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