B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

66.5%

66.5% -- average bounce rate for direct traffic (2020 Q1)

Name: Average Bounce Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-08

2020 Q1 · Orbit Media Studios

The average bounce rate for direct traffic visitors across 501 Google Analytics accounts was 66.5%.

Outliers with ultra-low and ultra-high bounce rates were removed
Traffic sources with fewer than 200 visits were ignored

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Attribution: Orbit Media Studios View source

Lighthouse Research Team

Last verified: 2026-08-08 · How we verify data →

Source verified Evidence graded

Value

66.5%

Unit

Percentage

Data Vintage

2020 Q1

Entity

direct traffic

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

Orbit Media Studios Primary Tier B

https://www.orbitmedia.com/blog/whats-a-good-bounce-rate/ ↗

Confidence: 60/100 Vintage: 2020 Q1 Channel: Common Crawl

Source Article

What is a Good Bounce Rate? How to Improve or Lower Your Bounce Rate

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tradingview.com https://www.tradingview.com/

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forbes.com https://www.forbes.com/

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electroiq.com https://electroiq.com/

2026-08-16

Original Research

Orbit Media Studios · Original study ↗

Segmentation

Industrymarketing

Cite this stat

Plain Text

direct traffic: 66.5% average bounce rate. Source: Orbit Media Studios (2020 Q1). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-traffic-bounce-rate

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<blockquote cite="https://lighthousedata.io/data/direct-traffic-bounce-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66.5%</strong> -- average bounce rate for direct traffic<br><small>Source: Orbit Media Studios (2020 Q1) · <a href="https://lighthousedata.io/data/direct-traffic-bounce-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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