Marketing Research Data Directory
75 verified statistics with evidence grades, primary source citations, and transparent methodology. Every stat independently reviewed and freshness-tracked.
54.8%
Mobile Share Of Global Web Traffic
Mobile devices — share of global web traffic
Grade C
53/100
mobile_marketing
$2
Mobile User Acquisition Cost Average
Mobile apps — average cost per install globally
Grade C
52/100
mobile_marketing
$117,000,000,000
Mobile Gaming Ad Revenue Annual
Mobile gaming — annual in-app ad revenue global
Grade C
52/100
mobile_marketing
1,700,000,000
Augmented Reality Mobile Marketing Reach
Mobile AR — global users engaging with AR experiences monthly
Grade C
49/100
mobile_marketing
$104,000,000,000
IOS App Store Developer Revenue Annual
Apple App Store — annual developer revenue paid out
Grade C
49/100
mobile_marketing
2
Mobile Deep Link Conversion Lift
Mobile deep links — conversion lift vs standard links
Grade C
46/100
mobile_marketing
4,800,000,000
Mobile Wallet Payment Users Global
Mobile wallets — global users making payments
Grade C
46/100
mobile_marketing
43.4%
Mobile Commerce Share Of Ecommerce
Mobile commerce — share of total e-commerce sales
Grade C
46/100
mobile_marketing
$171,000,000,000
Consumer App Spending Annual
Consumers — total annual in-app spending globally
Grade C
46/100
mobile_marketing
255,000,000,000
App Store Downloads Annual
App stores — total annual downloads globally
Grade C
46/100
mobile_marketing
$53,000,000,000
Mobile Video Ad Spend Annual
Mobile video advertising — annual spend US
Grade C
44/100
mobile_marketing
28
Mobile Day1 Retention
cross_platform_gaming_in_app_message
Grade C
43/100
mobile_marketing
3
Mobile Sessions Per User
PWA_lifestyle_rewarded_video
Grade C
43/100
mobile_marketing
4
Mobile Day30 Retention
PWA_lifestyle_playable_ad
Grade C
43/100
mobile_marketing
9
Mobile Day30 Retention
cross_platform_food_delivery_native_ad
Grade C
43/100
mobile_marketing
7
Mobile Cost Per Install Usd
cross_platform_gaming_rewarded_video
Grade C
43/100
mobile_marketing
3
Mobile Day30 Retention
PWA_education_push_notification
Grade C
43/100
mobile_marketing
11
Mobile Day30 Retention
cross_platform_ecommerce_playable_ad
Grade C
43/100
mobile_marketing
7
Mobile Cost Per Install Usd
cross_platform_social_media_banner_ad
Grade C
43/100
mobile_marketing
4
Mobile Cost Per Install Usd
cross_platform_social_media_banner_ad
Grade C
43/100
mobile_marketing
8
Mobile Day7 Retention
cross_platform_social_media_in_app_message
Grade C
43/100
mobile_marketing
6
Mobile Sessions Per User
cross_platform_social_media_native_ad
Grade C
43/100
mobile_marketing
9
Mobile Conversion Rate
cross_platform_fintech_banner_ad
Grade C
43/100
mobile_marketing
67
Mobile Day1 Retention
cross_platform_fintech_interstitial_ad
Grade C
43/100
mobile_marketing
9
Mobile Day7 Retention
cross_platform_fintech_rewarded_video
Grade C
43/100
mobile_marketing
7
Mobile CTR Pct
cross_platform_fintech_story_ad
Grade C
43/100
mobile_marketing
4
Mobile Sessions Per User
cross_platform_fintech_rewarded_video
Grade C
43/100
mobile_marketing
11
Mobile Day7 Retention
cross_platform_health_fitness_rewarded_video
Grade C
43/100
mobile_marketing
1
Mobile CTR Pct
cross_platform_health_fitness_native_ad
Grade C
43/100
mobile_marketing
8
Mobile Sessions Per User
cross_platform_health_fitness_rewarded_video
Grade C
43/100
mobile_marketing
14
Mobile Conversion Rate
cross_platform_news_media_native_ad
Grade C
43/100
mobile_marketing
10
Mobile Day7 Retention
cross_platform_news_media_playable_ad
Grade C
43/100
mobile_marketing
2
Mobile Cost Per Install Usd
cross_platform_news_media_banner_ad
Grade C
43/100
mobile_marketing
135
Mobile Session Duration Sec
cross_platform_news_media_interstitial_ad
Grade C
43/100
mobile_marketing
10
Mobile CTR Pct
cross_platform_news_media_story_ad
Grade C
43/100
mobile_marketing
2
Mobile Cost Per Install Usd
PWA_education_banner_ad
Grade C
43/100
mobile_marketing
6
Mobile Day30 Retention
cross_platform_food_delivery_interstitial_ad
Grade C
43/100
mobile_marketing
2
Mobile Sessions Per User
PWA_dating_interstitial_ad
Grade C
43/100
mobile_marketing
12
Mobile Day7 Retention
PWA_utilities_in_app_message
Grade C
43/100
mobile_marketing
52
Mobile Day1 Retention
cross_platform_entertainment_rewarded_video
Grade C
43/100
mobile_marketing
8
Mobile Cost Per Install Usd
cross_platform_productivity_push_notification
Grade C
43/100
mobile_marketing
5
Mobile Cost Per Install Usd
cross_platform_entertainment_rewarded_video
Grade C
43/100
mobile_marketing
3
Mobile CTR Pct
cross_platform_productivity_in_app_message
Grade C
43/100
mobile_marketing
159
Mobile Session Duration Sec
cross_platform_productivity_native_ad
Grade C
43/100
mobile_marketing
14
Mobile CTR Pct
cross_platform_dating_push_notification
Grade C
43/100
mobile_marketing
12
Mobile Cost Per Install Usd
cross_platform_dating_rewarded_video
Grade C
43/100
mobile_marketing
4
Mobile Sessions Per User
cross_platform_dating_rewarded_video
Grade C
43/100
mobile_marketing
6
Mobile Cost Per Install Usd
cross_platform_dating_playable_ad
Grade C
43/100
mobile_marketing
3
Mobile Conversion Rate
PWA_sports_push_notification
Grade C
43/100
mobile_marketing
1
Mobile Cost Per Install Usd
PWA_sports_native_ad
Grade C
43/100
mobile_marketing
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