C
Evidence Grade C
Use with Hedging
Aging
10
10 — mobile day7 retention for cross_platform_news_media_playable_ad (2024)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
10
Unit
Data Vintage
2024
Entity
Study Type
Unknown
Geography
CA
Trend
Decreasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Source
AppsFlyer/Adjust Mobile Reports
Primary
Tier B
https://www.appsflyer.com/resources/reports/ ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 11 | |
| 2021 | 8 | -24.9% |
| 2021 | 22 | +162.8% |
| 2021 | 21 | -2.3% |
| 2021 | 6 | -72.7% |
| 2021 | 19 | +228.7% |
| 2022 | 23 | +22.8% |
| 2022 | 21 | -11.9% |
| 2022 | 20 | -3.9% |
| 2022 | 12 | -37.9% |
| 2022 | 14 | +9.3% |
| 2022 | 21 | +51.8% |
| 2022 | 11 | -44.8% |
| 2023 | 14 | +27.0% |
| 2023 | 19 | +34.3% |
| 2023 | 17 | -10.4% |
| 2023 | 10 | -42.2% |
| 2023 | 18 | +77.6% |
| 2023 | 16 | -7.6% |
| 2023 | 10 | -37.0% |
| 2024 (current) | 12 | +14.3% |
| 2024 (current) | 10 | -17.0% |
| 2024 (current) | 11 | +9.2% |
| 2024 (current) | 19 | +75.3% |
| 2024 (current) | 23 | +20.0% |
| 2024 (current) | 17 | -26.6% |
| 2024 (current) | 8 | -49.2% |
Segmentation
RegionCA
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology...
Plain Text
cross_platform_news_media_playable_ad: 10 mobile day7 retention. Source: AppsFlyer/Adjust Mobile Reports (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-day7-retention-cross-platform-news-media-playable-ad-2024
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<blockquote cite="https://lighthousedata.io/data/mobile-day7-retention-cross-platform-news-media-playable-ad-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10</strong> — mobile day7 retention for cross_platform_news_media_playable_ad<br><small>Source: AppsFlyer/Adjust Mobile Reports (2024) · <a href="https://lighthousedata.io/data/mobile-day7-retention-cross-platform-news-media-playable-ad-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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