C
Evidence Grade C
Use with Hedging
Dated
12
12 — mobile day7 retention for iOS_sports_native_ad (2023)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
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Source verified
Evidence graded
Value
12
Unit
Data Vintage
2023
Entity
Study Type
Unknown
Geography
LATAM
Trend
Decreasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Source
AppsFlyer/Adjust Mobile Reports
Primary
Tier B
https://www.appsflyer.com/resources/reports/ ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 10 | |
| 2021 | 25 | +148.5% |
| 2021 | 26 | +6.5% |
| 2021 | 14 | -47.3% |
| 2021 | 25 | +79.8% |
| 2021 | 13 | -49.0% |
| 2021 | 26 | +101.7% |
| 2022 | 9 | -63.4% |
| 2022 | 8 | -15.9% |
| 2022 | 21 | +163.4% |
| 2022 | 20 | -6.1% |
| 2022 | 12 | -38.4% |
| 2022 | 26 | +117.5% |
| 2022 | 23 | -12.0% |
| 2023 (current) | 12 | -46.5% |
| 2023 (current) | 10 | -16.6% |
| 2023 (current) | 16 | +58.3% |
| 2023 (current) | 16 | -0.9% |
| 2023 (current) | 25 | +52.0% |
| 2023 (current) | 8 | -69.3% |
| 2023 (current) | 27 | +253.5% |
| 2024 | 7 | -72.0% |
| 2024 | 20 | +168.8% |
| 2024 | 20 | +1.9% |
| 2024 | 14 | -32.2% |
| 2024 | 18 | +27.6% |
| 2024 | 13 | -28.4% |
Segmentation
RegionLATAM
ChanneliOS
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology...
Plain Text
iOS_sports_native_ad: 12 mobile day7 retention. Source: AppsFlyer/Adjust Mobile Reports (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-day7-retention-ios-sports-native-ad-2023
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<blockquote cite="https://lighthousedata.io/data/mobile-day7-retention-ios-sports-native-ad-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12</strong> — mobile day7 retention for iOS_sports_native_ad<br><small>Source: AppsFlyer/Adjust Mobile Reports (2023) · <a href="https://lighthousedata.io/data/mobile-day7-retention-ios-sports-native-ad-2023" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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