C
Evidence Grade C
Use with Hedging
Aging
12
12 — mobile day7 retention for cross_platform_education_story_ad (2024)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
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Source verified
Evidence graded
Value
12
Unit
Data Vintage
2024
Entity
Study Type
Unknown
Geography
APAC_cross
Trend
Decreasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Source
AppsFlyer/Adjust Mobile Reports
Primary
Tier B
https://www.appsflyer.com/resources/reports/ ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 14 | |
| 2021 | 6 | -58.4% |
| 2021 | 10 | +68.7% |
| 2021 | 17 | +68.7% |
| 2021 | 9 | -47.1% |
| 2021 | 16 | +81.1% |
| 2021 | 24 | +49.0% |
| 2022 | 18 | -25.7% |
| 2022 | 20 | +12.0% |
| 2022 | 21 | +2.5% |
| 2022 | 13 | -38.5% |
| 2022 | 6 | -51.4% |
| 2023 | 23 | +268.6% |
| 2023 | 24 | +6.9% |
| 2023 | 6 | -75.2% |
| 2023 | 21 | +253.9% |
| 2023 | 23 | +8.5% |
| 2023 | 10 | -56.0% |
| 2023 | 23 | +127.0% |
| 2024 (current) | 12 | -48.5% |
| 2024 (current) | 17 | +44.4% |
| 2024 (current) | 9 | -48.6% |
| 2024 (current) | 6 | -37.3% |
| 2024 (current) | 10 | +74.7% |
| 2024 (current) | 12 | +22.7% |
Segmentation
RegionAPAC_cross
Channelplatform
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology...
Plain Text
cross_platform_education_story_ad: 12 mobile day7 retention. Source: AppsFlyer/Adjust Mobile Reports (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-day7-retention-cross-platform-education-story-ad-2024
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<blockquote cite="https://lighthousedata.io/data/mobile-day7-retention-cross-platform-education-story-ad-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12</strong> — mobile day7 retention for cross_platform_education_story_ad<br><small>Source: AppsFlyer/Adjust Mobile Reports (2024) · <a href="https://lighthousedata.io/data/mobile-day7-retention-cross-platform-education-story-ad-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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