C
Evidence Grade C
Use with Hedging
Dated
10
10 — mobile day7 retention for mobile_web_fintech_in_app_message (2021)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
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Source verified
Evidence graded
Value
10
Unit
Data Vintage
2021
Entity
Study Type
Unknown
Geography
LATAM
Trend
Decreasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Source
AppsFlyer/Adjust Mobile Reports
Primary
Tier B
https://www.appsflyer.com/resources/reports/ ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 10 | |
| 2021 (current) | 19 | +96.8% |
| 2021 (current) | 10 | -46.0% |
| 2021 (current) | 18 | +68.8% |
| 2021 (current) | 7 | -59.3% |
| 2021 (current) | 5 | -35.6% |
| 2021 (current) | 15 | +229.9% |
| 2022 | 16 | +6.7% |
| 2022 | 14 | -11.1% |
| 2022 | 18 | +22.5% |
| 2022 | 7 | -60.8% |
| 2022 | 8 | +17.6% |
| 2022 | 18 | +116.7% |
| 2022 | 18 | +0.6% |
| 2023 | 21 | +15.9% |
| 2023 | 17 | -18.5% |
| 2023 | 22 | +32.9% |
| 2023 | 9 | -58.1% |
| 2023 | 15 | +61.7% |
| 2023 | 13 | -14.4% |
| 2023 | 14 | +8.2% |
| 2024 | 10 | -30.9% |
| 2024 | 10 | +4.1% |
| 2024 | 14 | +41.9% |
| 2024 | 10 | -28.5% |
| 2024 | 13 | +22.9% |
| 2024 | 16 | +30.0% |
| 2024 | 5 | -66.8% |
Segmentation
RegionLATAM
Channelmobile_web
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology...
Plain Text
mobile_web_fintech_in_app_message: 10 mobile day7 retention. Source: AppsFlyer/Adjust Mobile Reports (2021). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-day7-retention-mobile-web-fintech-in-app-message-2021
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<blockquote cite="https://lighthousedata.io/data/mobile-day7-retention-mobile-web-fintech-in-app-message-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10</strong> — mobile day7 retention for mobile_web_fintech_in_app_message<br><small>Source: AppsFlyer/Adjust Mobile Reports (2021) · <a href="https://lighthousedata.io/data/mobile-day7-retention-mobile-web-fintech-in-app-message-2021" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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