C
Evidence Grade C
Use with Hedging
Dated
4
4 — mobile day7 retention for mobile_web_travel_native_ad (2021)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
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Source verified
Evidence graded
Value
4
Unit
Data Vintage
2021
Entity
Study Type
Unknown
Geography
AU
Trend
Decreasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Source
AppsFlyer/Adjust Mobile Reports
Primary
Tier B
https://www.appsflyer.com/resources/reports/ ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 4 | |
| 2021 (current) | 16 | +273.4% |
| 2021 (current) | 7 | -59.4% |
| 2021 (current) | 7 | -1.6% |
| 2021 (current) | 16 | +151.5% |
| 2021 (current) | 11 | -33.3% |
| 2021 (current) | 6 | -45.0% |
| 2022 | 4 | -40.1% |
| 2022 | 10 | +185.0% |
| 2022 | 16 | +59.9% |
| 2022 | 15 | -11.1% |
| 2022 | 16 | +9.1% |
| 2022 | 10 | -36.6% |
| 2022 | 14 | +35.0% |
| 2023 | 11 | -20.8% |
| 2023 | 10 | -4.5% |
| 2023 | 7 | -34.3% |
| 2023 | 7 | -3.4% |
| 2023 | 17 | +152.1% |
| 2023 | 15 | -11.3% |
| 2023 | 9 | -36.3% |
| 2024 | 14 | +48.8% |
| 2024 | 8 | -43.1% |
| 2024 | 8 | +4.0% |
| 2024 | 12 | +45.3% |
| 2024 | 6 | -51.1% |
| 2024 | 7 | +24.8% |
| 2024 | 14 | +94.4% |
Segmentation
RegionAU
Channelmobile_web
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology...
Plain Text
mobile_web_travel_native_ad: 4 mobile day7 retention. Source: AppsFlyer/Adjust Mobile Reports (2021). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-day7-retention-mobile-web-travel-native-ad-2021
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<blockquote cite="https://lighthousedata.io/data/mobile-day7-retention-mobile-web-travel-native-ad-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> — mobile day7 retention for mobile_web_travel_native_ad<br><small>Source: AppsFlyer/Adjust Mobile Reports (2021) · <a href="https://lighthousedata.io/data/mobile-day7-retention-mobile-web-travel-native-ad-2021" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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