C
Evidence Grade C
Use with Hedging
Aging
16
16 — mobile day7 retention for PWA_entertainment_playable_ad (2024)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
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Source verified
Evidence graded
Value
16
Unit
Data Vintage
2024
Entity
Study Type
Unknown
Geography
AU
Trend
Increasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Source
AppsFlyer/Adjust Mobile Reports
Primary
Tier B
https://www.appsflyer.com/resources/reports/ ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 11 | |
| 2021 | 14 | +31.2% |
| 2021 | 14 | -1.3% |
| 2021 | 16 | +15.3% |
| 2021 | 16 | +1.2% |
| 2021 | 14 | -12.6% |
| 2021 | 10 | -27.4% |
| 2022 | 4 | -56.5% |
| 2022 | 12 | +173.1% |
| 2022 | 18 | +50.4% |
| 2022 | 4 | -78.7% |
| 2022 | 11 | +177.1% |
| 2022 | 14 | +31.6% |
| 2022 | 15 | +2.2% |
| 2023 | 15 | +4.1% |
| 2023 | 8 | -45.1% |
| 2023 | 13 | +58.4% |
| 2023 | 8 | -35.9% |
| 2023 | 14 | +64.8% |
| 2023 | 14 | +1.6% |
| 2023 | 17 | +22.9% |
| 2024 (current) | 6 | -63.9% |
| 2024 (current) | 12 | +85.5% |
| 2024 (current) | 16 | +40.1% |
| 2024 (current) | 11 | -35.4% |
| 2024 (current) | 8 | -22.3% |
| 2024 (current) | 5 | -32.9% |
| 2024 (current) | 6 | +9.0% |
Segmentation
RegionAU
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology...
Plain Text
PWA_entertainment_playable_ad: 16 mobile day7 retention. Source: AppsFlyer/Adjust Mobile Reports (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-day7-retention-pwa-entertainment-playable-ad-2024
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<blockquote cite="https://lighthousedata.io/data/mobile-day7-retention-pwa-entertainment-playable-ad-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16</strong> — mobile day7 retention for PWA_entertainment_playable_ad<br><small>Source: AppsFlyer/Adjust Mobile Reports (2024) · <a href="https://lighthousedata.io/data/mobile-day7-retention-pwa-entertainment-playable-ad-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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