C
Evidence Grade C
Use with Hedging
Aging
$2
$2 — mobile user acquisition cost average for Mobile apps — average cost per install globally (2024)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
$2
Unit
Currency Usd
Data Vintage
2024
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Sources (19)
AppsFlyer Mobile UA Benchmarks 2024
Primary
Tier A
https://www.appsflyer.com/resources/reports/mobile-user-acquisition-benchmarks/ ↗
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Original Research
AppsFlyer
· Original study ↗
Methodology
AppsFlyer 2024 Mobile User Acquisition Benchmarks. Average cost per install aggregated across iOS and Android globally across all app categories.
Study: Unknown
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Mobile apps — average cost per install globally: $2 mobile user acquisition cost average. Source: AppsFlyer Mobile UA Benchmarks 2024 (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-user-acquisition-cost-average-mobile-apps-average-cost-per-install-globally-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-user-acquisition-cost-average-mobile-apps-average-cost-per-install-globally-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> — mobile user acquisition cost average for Mobile apps — average cost per install globally<br><small>Source: AppsFlyer Mobile UA Benchmarks 2024 (2024) · <a href="https://lighthousedata.io/data/mobile-user-acquisition-cost-average-mobile-apps-average-cost-per-install-globally-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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