C
Evidence Grade C
Use with Hedging
Dated
28
28 — mobile day1 retention for cross_platform_gaming_in_app_message (2023)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
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Source verified
Evidence graded
Value
28
Unit
Data Vintage
2023
Entity
Study Type
Unknown
Geography
US
Trend
Decreasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Source
AppsFlyer/Adjust Mobile Reports
Primary
Tier B
https://www.appsflyer.com/resources/reports/ ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 46 | |
| 2021 | 22 | -52.7% |
| 2021 | 73 | +239.0% |
| 2021 | 28 | -61.3% |
| 2021 | 61 | +114.0% |
| 2021 | 51 | -15.7% |
| 2021 | 41 | -20.8% |
| 2022 | 34 | -15.7% |
| 2022 | 68 | +98.8% |
| 2022 | 24 | -65.0% |
| 2022 | 31 | +29.2% |
| 2022 | 73 | +138.3% |
| 2022 | 28 | -61.3% |
| 2022 | 65 | +130.4% |
| 2023 (current) | 29 | -55.0% |
| 2023 (current) | 28 | -5.9% |
| 2023 (current) | 47 | +68.8% |
| 2023 (current) | 61 | +30.7% |
| 2023 (current) | 23 | -63.0% |
| 2023 (current) | 69 | +205.2% |
| 2024 | 47 | -31.7% |
| 2024 | 34 | -27.8% |
| 2024 | 70 | +107.5% |
| 2024 | 41 | -41.9% |
| 2024 | 59 | +44.2% |
| 2024 | 43 | -26.7% |
Segmentation
RegionUS
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology...
Plain Text
cross_platform_gaming_in_app_message: 28 mobile day1 retention. Source: AppsFlyer/Adjust Mobile Reports (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-day1-retention-cross-platform-gaming-in-app-message-2023
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<blockquote cite="https://lighthousedata.io/data/mobile-day1-retention-cross-platform-gaming-in-app-message-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28</strong> — mobile day1 retention for cross_platform_gaming_in_app_message<br><small>Source: AppsFlyer/Adjust Mobile Reports (2023) · <a href="https://lighthousedata.io/data/mobile-day1-retention-cross-platform-gaming-in-app-message-2023" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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