C
Evidence Grade C
Use with Hedging
Dated
31
31 — mobile day1 retention for mobile_web_news_media_story_ad (2022)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
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Source verified
Evidence graded
Value
31
Unit
Data Vintage
2022
Entity
Study Type
Unknown
Geography
AU_mobile_web
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Source
AppsFlyer/Adjust Mobile Reports
Primary
Tier C
https://www.appsflyer.com/resources/reports/ ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 25 | |
| 2021 | 31 | +26.1% |
| 2021 | 35 | +11.1% |
| 2021 | 23 | -34.5% |
| 2021 | 17 | -26.9% |
| 2021 | 32 | +89.1% |
| 2022 (current) | 18 | -42.8% |
| 2022 (current) | 23 | +28.9% |
| 2022 (current) | 21 | -8.7% |
| 2022 (current) | 35 | +65.6% |
| 2022 (current) | 31 | -12.1% |
| 2022 (current) | 18 | -41.9% |
| 2023 | 32 | +78.0% |
| 2023 | 30 | -6.2% |
| 2023 | 36 | +21.4% |
| 2023 | 15 | -57.7% |
| 2023 | 14 | -10.1% |
| 2023 | 29 | +110.3% |
| 2024 | 28 | -5.5% |
| 2024 | 31 | +12.2% |
| 2024 | 37 | +20.5% |
| 2024 | 32 | -13.4% |
| 2024 | 34 | +4.2% |
| 2024 | 24 | -29.0% |
Segmentation
RegionAU_mobile_web
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology...
Plain Text
mobile_web_news_media_story_ad: 31 mobile day1 retention. Source: AppsFlyer/Adjust Mobile Reports (2022). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-day1-retention-mobile-web-news-media-story-ad-2022
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<blockquote cite="https://lighthousedata.io/data/mobile-day1-retention-mobile-web-news-media-story-ad-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31</strong> — mobile day1 retention for mobile_web_news_media_story_ad<br><small>Source: AppsFlyer/Adjust Mobile Reports (2022) · <a href="https://lighthousedata.io/data/mobile-day1-retention-mobile-web-news-media-story-ad-2022" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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