C
Evidence Grade C
Use with Hedging
Dated
56
56 — mobile day1 retention for iOS_lifestyle_native_ad (2023)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
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Source verified
Evidence graded
Value
56
Unit
Data Vintage
2023
Entity
Study Type
Unknown
Geography
CA
Trend
Increasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Source
AppsFlyer/Adjust Mobile Reports
Primary
Tier B
https://www.appsflyer.com/resources/reports/ ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 33 | |
| 2021 | 30 | -9.9% |
| 2021 | 48 | +61.2% |
| 2021 | 43 | -10.3% |
| 2021 | 48 | +12.5% |
| 2021 | 50 | +2.9% |
| 2021 | 48 | -4.1% |
| 2022 | 57 | +20.4% |
| 2022 | 33 | -42.4% |
| 2022 | 33 | +0.5% |
| 2022 | 26 | -22.4% |
| 2022 | 18 | -28.9% |
| 2022 | 25 | +36.8% |
| 2022 | 54 | +115.2% |
| 2023 (current) | 52 | -3.0% |
| 2023 (current) | 40 | -23.9% |
| 2023 (current) | 56 | +39.9% |
| 2023 (current) | 30 | -47.1% |
| 2023 (current) | 33 | +11.7% |
| 2023 (current) | 30 | -10.0% |
| 2023 (current) | 20 | -31.8% |
| 2024 | 19 | -7.6% |
| 2024 | 35 | +89.4% |
| 2024 | 43 | +20.2% |
| 2024 | 59 | +38.6% |
| 2024 | 60 | +1.4% |
| 2024 | 28 | -53.9% |
Segmentation
RegionCA
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology...
Plain Text
iOS_lifestyle_native_ad: 56 mobile day1 retention. Source: AppsFlyer/Adjust Mobile Reports (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-day1-retention-ios-lifestyle-native-ad-2023
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<blockquote cite="https://lighthousedata.io/data/mobile-day1-retention-ios-lifestyle-native-ad-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56</strong> — mobile day1 retention for iOS_lifestyle_native_ad<br><small>Source: AppsFlyer/Adjust Mobile Reports (2023) · <a href="https://lighthousedata.io/data/mobile-day1-retention-ios-lifestyle-native-ad-2023" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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