C
Evidence Grade C
Use with Hedging
Dated
74
74 — mobile day1 retention for Android_dating_push_notification (2022)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
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Source verified
Evidence graded
Value
74
Unit
Data Vintage
2022
Entity
Study Type
Unknown
Geography
CA
Trend
Increasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Source
AppsFlyer/Adjust Mobile Reports
Primary
Tier B
https://www.appsflyer.com/resources/reports/ ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 58 | |
| 2021 | 53 | -8.7% |
| 2021 | 56 | +5.7% |
| 2021 | 57 | +1.9% |
| 2021 | 54 | -4.0% |
| 2021 | 73 | +34.2% |
| 2021 | 43 | -41.2% |
| 2022 (current) | 49 | +15.4% |
| 2022 (current) | 74 | +48.7% |
| 2022 (current) | 24 | -66.8% |
| 2022 (current) | 36 | +49.5% |
| 2022 (current) | 81 | +122.6% |
| 2022 (current) | 53 | -34.8% |
| 2022 (current) | 34 | -35.7% |
| 2023 | 55 | +62.0% |
| 2023 | 57 | +3.2% |
| 2023 | 45 | -20.7% |
| 2023 | 38 | -15.5% |
| 2023 | 56 | +46.9% |
| 2023 | 73 | +29.5% |
| 2023 | 69 | -4.2% |
| 2024 | 60 | -13.4% |
| 2024 | 73 | +21.5% |
| 2024 | 77 | +5.4% |
| 2024 | 31 | -59.9% |
| 2024 | 57 | +84.2% |
| 2024 | 27 | -52.3% |
| 2024 | 58 | +114.0% |
Segmentation
RegionCA
ChannelAndroid
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology...
Plain Text
Android_dating_push_notification: 74 mobile day1 retention. Source: AppsFlyer/Adjust Mobile Reports (2022). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-day1-retention-android-dating-push-notification-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-day1-retention-android-dating-push-notification-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74</strong> — mobile day1 retention for Android_dating_push_notification<br><small>Source: AppsFlyer/Adjust Mobile Reports (2022) · <a href="https://lighthousedata.io/data/mobile-day1-retention-android-dating-push-notification-2022" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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